Communicating in an ever-changing world can be tough. Your dealership will need to utilize all the tools at your disposal to engage with customers in the best channels for them, while providing a consistent message to garner trust and move buyers down the funnel. A seamless experience is critical to ensuring that your customers are happy and will complete the buying process with your dealership – not a competitor’s.
In our Communicate Smarter to Close More Deals ebook, you will learn how to:
Deliver a consistent and relevant experience across all channels of communication, both online and offline
Create targeted, relevant, informative and timely messages
Use data on customers’ current shopping behavior and activities online, their previous behavior and their communications with your staff
- Use multiple tools to create a unified experience, including digital retail, email marketing, texting, BDC, direct mail