We’re strong and getting stronger.

For over 30 years, Elead has delivered expert CRM with a personal touch. We exist to help automotive retailers strengthen relationships with their customers. But, more than any piece of technology is the strength of our relationship with clients.

The team at Elead has deep roots in the automotive business. While we’ve evolved dramatically over the years, at our core we’re the same organization we’ve always been - run by people who are deeply invested in the company and, most important, deeply invested in our clients’ success.

And while many of the same faces who led the brand and serviced customers for years continue to do so every day, we’re bringing you a new brand experience that takes both Elead and our customers to the next level. And we’re doing it the way we always have – in our fast, flexible and friendly style with our dealer-clients and integrating partners.